Business Management Strategy

Below you’ll find descriptions of each workshop session associated with the Business Management Strategy track. Each workshop associated with this track has been approved for strategic credits. For questions, contact Lori Jo Goff at lgoff@kychamber.com or 502-848-8727


A1: Recognizing & Engaging Employees Today
– Bob Nelson, Ph.D. | President, Nelson Motivation Inc. 

The Harvard Business Review has cited “recognition given for high performance” as the most impactful driver of employee engagement and The Aberdeen Group has found the number one way Best-in-Class organizations improve employee engagement is through employee-recognition programs. Meanwhile, most employees today feel overworked and underappreciated and are less valued and more stressed for their efforts than ever before. Based on his most recent book, Recognizing & Engaging Employees For Dummies and content from 1501 Ways to Reward Employees (1.7 million copies sold), Bob Nelson, Ph.D., will help you understand the link between employee recognition and engagement and how to make that connection in your organization — even with limited time, resources or budget. This session will focus on core researched-based elements found in strong cultures of recognition and engagement that inspire employees to new levels of performance.


A2: CREDTalks: The Evolution of HR
Cathy Fyock, CSP, SPHR, SHRM-SCP | The Business Book Strategist, Cathy Fyock, LLC

Enjoy the fast-paced and innovative programming offered in TEDTalks? KYSHRM’s take on these short programs–CREDTalks–will give you an overview of some of the profession’s greatest trends, issues, and challenges. Not only will you hear from HR thought-leaders, but you’ll also be able to participate in a facilitated discussion about how these issues impact your work and career.


A3: Strategic HR: Being an HR Professional AND a Business Partner
– Lyle Hanna, SPHR, SHRM-SCP | President, Hanna Resource Group

As human resources continues to evolve, there are numerous opportunities for HR professionals to ‘pull up a seat at the table’ and help to contribute to a company’s development in strategic ways. We are bringing together some of the most influential and forward-thinking HR leaders in Kentucky to share stories, advice, and answer questions about their journey towards becoming a strategic partner and the impact they have had on their companies.  Potential panelists include: Cathy Decker, MSBA, SPHR, former General Manager of HR, Toyota Motor Manufacturing Brad Patrick, EVP/CHRO, Shearer’s Snacks (formerly with Tempur Sealy Intl, Sara Lee, Gillette, & Delta Air Lines) Susan Brewer, VP of HR and Information Technology, Gray Construction Rick Tolson, former CHRO of Christ Hospital, VP of Talent Management at Catholic Health Initiatives, and VP of HR at St Joseph Health System.


A4: Shhhh…You Might Be Doing OD: OD Philosophy and Practice in the Workplace
– JC Gibson, MSOD | North American EVP, Human Resources, Firstsource

I practice Organizational Development (OD) every day, but I never, ever use those words (or letters). When OD techniques are applied correctly, it should seem to others like common sense.   Even though I have a degree specifically in this field—a Master’s in Organizational Development from Case Western Reserve—I always resist placing labels, or limits, on what an OD role could be in an organization. There is no one tool we always use, no single process that works for every organization, every time, or for every developmental phase of a company’s life. As with being a physician or an attorney, you apply what you know from real career experience to the matter at hand; if you work hard and have a little bit of luck, you learn from each new situation in a way that makes you better as a practitioner.


A5: Ubuntu! Inspiring Teamwork and Collaboration at Work
– Bob Nelson, Ph.D. | President, Nelson Motivation Inc.

Dr. Bob Nelson (1501 Ways to Reward Employees)  shares his expertise and energy in showing how to obtain new levels of focus, excitement and results within any work group through the principles of Ubuntu, as based on the book he co-authored by the same name. Dr. Bob delivers a passionate, high-energy, multi-media program that intertwines learning & application and provides examples and best practices from business, sports and politics in applying this traditional African principle of connectedness and unity to the world of work today. He draws upon his experience in working with hundreds of organizations on the topic of employee motivation and high-performing teams to show how any work group can incorporate the principles of Ubuntu. This session will be filled with specific examples and techniques that can be immediately applied back on the job to systematically leverage, build and sustain a culture of teamwork & collaboration at work.


A6: Top Strategies for Acquiring the Best Talent
Wendi Shufflebarger, PHR, SHRM-CP, CSP, and MSHRL  | Human Resources/Corporate Recruiter, Computershare

Statistics from the Bureau of Labor Statistics show that the average American will hold approximately 11.3 jobs during their working years. The average number of jobs held is actually going up — especially with the Millennial generation.  Attracting the best talent and keeping them engaged doesn’t just happen by accident. Talent management and employee retention is critical to the success of an organization. Without an understanding of recruiting for best fit, employee engagement, and total rewards that work best for your culture, attracting the right talent and reducing turnover can be quite a challenge. This program will provide you with some of the best and tested practices for attracting talent and reducing turnover.


A7: The Complexity of Designing Simpler Organizations
 Reed Deshler, Principal | AlignOrg Solutions

Nothing seems simple these days—organizations are balancing an increasing number of variables in an attempt to win customers and sustain marketplace success. They are trying to be global and local at the same time, specialized and generalized, service providers and Six-Sigma manufacturers, and the list of variables goes on. How do HR leaders confront the challenge of aligning their organizations for agility without adding being stymied by complexity? This workshop will highlight several concepts and tools HR leaders can use to simplify their organizations.


A8: Your Title May Be Human Resources, but Trust Me: You’re in Marketing!
– Jim Smith, SPHR, SHRM-SCP, PCC | President, The Executive Happiness Coach

Demographic and technological transformations are the new workplace reality, forcing HR and organizations to reimagine how work gets done to ensure business competitiveness. Learn how you can drive business success by harnessing the power of workplace flexibility (“workflex”) to manage these workforce changes and support your organizational goals and strategy. Explore how workflex can add value to the bottom line at your organization by improving retention and employee health and well-being, reducing absenteeism and real estate costs, and increasing productivity with better engagement and a solid business continuity strategy. This session will also help you make a strong business case for the value of workflex to your leadership team, using strategic workforce planning data and performance metrics, and by benchmarking your worklife offerings and leveraging other resources available under the SHRM-Families and Work Institute partnership.